Value Drives Sales at Maggiano’s

Dear Client: In recent years the restaurant industry has struggled in the recession, but at WSD we're seeing signs of life. So far 2012 has been good for full-service restaurants, with same-store sales up +3.7% in January and +2.7% in February. Fine dining restaurants performed much better than casual-dining, growing +5.6% versus +2.3%, according to National Restaurant News. With this knowledge in mind, WSD spoke with Maggiano's director of marketing Michael Breed to gain some insight on what the national