How TOPS Captured Lightning with Pickles in a Bottle

Dear Client:  Pickles can be a divisive flavor, but one brand is making it their identity– and doing it successfully. The Original Pickle Shot (TOPS) has been on the scene for about eight years and, according to NIQ numbers, is already the No.10 flavored vodka and the No.46 overall vodka in the US market.  Your editor recently hopped on a call with TOPS ceo Laura Becraft to learn more about the ins and outs on the pickle-vodka shot brand. PUB