NIQ Predicts a Tough Half Ahead as Major Categories Moderate in H1

Dear Client:  NielsenIQ (NIQ) released its "Halftime Report" yesterday, recapping off-premise performance across most of the first half of this year.  The report looked at NIQ off-premise scan data from xAOC+Conv+Liquor Open State channel in the latest 26 weeks ended July 11, which captured the full impact of July 4, a large portion of the World Cup tournament, as well as most other first-half holidays (with the exception of New Year's– this data set started on January 10).  TOPLINE TRENDS.