Whiskey & RTDs Drive Spirits Innovation

Dear Client:  If you don't change, you die, as the saying goes. Indeed, meaningful innovation (i.e. not the throwing-spaghetti-at-the-wall approach) is important for bev alc brands to maintain relevance with both retailers and consumers.  Late last week, 3 Tier Beverages hosted a webinar digging into recent innovation trends, particularly focusing on spirits and RTDs.  Total bev alc sales reached $51.3 billion in NielsenIQ-measured off-premise channels for the 26 weeks ended June 13, with innovation sales at $1.02 billion. Innovation across