So How Did We Do?

Dear Client: Now that the holidays are over, the question on everybody's mind is, "how did we do?" So far, so good. Growth was solid for spirits in the 4-weeks to December 11 but discounting continued for most major categories and all price groups, according to Nielsen scan data in food, drug, convenience and major market liquor stores across the country. Overall, dollar sales gained 3.6% and volumes grew 3.5%. It is a good sign that dollar sales growth outpaced