High Priced Wines Take Share in 2012

Dear Client:While perusing Nielsen data for the 52-weeks ending December 8, one of the key takeaways we noticed is that price increases in 2012 did not hinder the category's growth. Pricing was up 17 cents for all table wine and still maintained respectable sales and volumes increases of 4.4% and 1.6%, in all Nielsen-tracked channels (plus liquor and c-store).However, things continued to slow down a bit in the 4-week period despite a stagnant price increase (+19 cents) in both the