Halloween Scans Not a Treat for Every Category

Dear Client:   Halloween scan data is in, and while it was a treat for bev alc overall, not every category saw green.  For the week ended November 1, total bev alc sales were up 1.5% compared to the same period a year ago in Circana-measured channels. Beer saw a "positive swing" while spirits and RTDs saw mid single digit growth.  Meanwhile, wine "was not able to turn green for Halloween, but comps certainly less negative and for wine the holidays