Avoiding the Problem of “Sameness” in Wine Category

Last year, the TTB approved more than 100,000 labels, so good wine, a good setting and good service at a winery is just the "bare minimum" required of a company that wants to make it in the wine business, Mary Jo Dale, Treasury Wine Estates' senior global brand director, for The Estates, recently told listeners at the Unified Symposium. The wineries that want to succeed in the extremely fragmented category have to genuinely differentiate. "Unique terroir, 30 years experience, great