Anchor Distilling Argues for Treating Whisky like Art

Bourbon and whisky are in such demand these days they basically sells themselves. "If it's brown and domestic, anybody can sell it," Anchor Distilling Co. president David King joked at the recent Wine & Spirits Daily Summit. In light of the high demand, many spirits companies have found there is an ardent following for brands perceived as rare or scarce, for which consumers are willing to shell out hundreds of dollars on in secondary markets. Think: Pappy Van Winkle 23-year-old,