Truth Squad Speaks on MillerCoors Doctrine

June 8, 2011Truth Squad Speaks on MillerCoors DoctrineDear Client:Got lots of response to MillerCoors and their Distributor Council's new doctrine supporting the three-tier system from a variety of folks throughout the industry (see BBD 06-07-2011). One interesting factoid about the doctrine: it was vetted all the way to the very top of SABMiller and Molson Coors, including Graham Mackay and Pete Coors, according to a source. The response has been mostly positive, even with competing brewers and distributors. "It's not