Inside Molson Coors’ 2027 Playbook: More Investment, More Localization

Dear Client: Day two of the Molson Coors Distributor Conference held several new surprises. And although many of the details are embargoed, we can give you a general rundown of some of the highlights. The short conclusion: Distributors we spoke with were generally pleased with their 2027 plans, with one distributor from Maryland telling us, "These are the best plans I've seen out of them for years." Let's start with marketing and sales in general, and then get into brand