Sapporo Still Soaring Post Stone Sale, Up 27% YTD

Dear Client: After spending the spring and summer months separating itself from its former craft brand, Stone Brewing, Sapporo USA brass is “very excited about this new version” of the company and is “seeing amazing results,” CEO Zach Keeling recently shared with BBD.  The brand, which has “grown 30% over the last four years,” is up 27% YTD, outperforming overall beer (-3% YTD) by 30 points in NIQ US xAOC+Conv scans through 8/22. Sapporo shipments are up 12% “right now,”