Molson Coors Retires Chill, Plans “Meaningful” Spend Behind the Core

Dear Client: Molson Coors CEO Rahul Goyal opened the company's distributor conference yesterday at Caesar's Forum in Las Vegas, intimating that the old playbook produced the old results, and it's time for a new one. Rahul said that about a year ago he had a "very direct conversation" with the board, including members of the Coors and Molson families who were in the room, and told them that "if we kept doing all the same things, and if we did