This Price/Mix Thing Just May be Working

Dear Client:After yesterday's sunny editorial about how higher priced beer and FMBs are carrying the day for the beer industry, my friend Jeff Nowicki at Bump Williams Consulting decided to put pen to paper and see just how pricing and consumer trade-up has added considerable value to the industry. If you look at Symphony IRI scanned off-premise volume and dollar trends -- and the difference between the two -- from January 2010 through August 5, 2012 -- the industry has