Southern Glazer’s Makes the Bull Case for Bev Alc

Dear Client: Southern Glazer's Wine & Spirits doesn't want to be in the trends-report business. But it does want people to stop reading the industry's obit. Zach Poelma, the wholesaler's SVP of commercial intelligence, made that case on BeerNet Radio this week, walking us through "Raise the Bar," their new report on bev-alc trends built on Southern's own insights, including more than 15 million customer transactions. (Those topline findings here.) WHY A MASSIVE WHOLESALER WANTS TO SHARE TRENDS. "I don't