No Woes in the On-Premise for Imports

Dear Client:Let's not give up on the on-premise just yet. We know spirits continue to steamroll everybody in the channel: its volumes and dollars are up 1.8% and 3.4%, respectively, in Nielsen CGA's latest on-premise measurement report. Meanwhile, beer continues to underperform over the 52-week period, with volume down 3.1% and dollars down 1.5%.But there's hope for beer, Nielsen says, in its import segment."While Spirits remain undoubtedly the strongest performing mega category in the U.S., on premise," some data for