Fourth of July Ads: We Thought We’d Seen It All…

Dear Client: With the Fourth of July weekend upon us, we once again combed through weekly ads from around the country to see what caught our eye. And despite Jewel-Osco once again advertising Suntory's spirit-based RTD -196 for $1.96 an 8-pack after rebate (about 24 cents a can), that wasn't the promotion that stopped us in our tracks. We knew something incredibly cheap was lurking. After all, just a couple weeks back Outlaw chief Ari Opsahl told BBD the brewer