Gavin: MC Plan is Working

Dear Client:  Molson Coors chief Gavin Hattersley spent the majority of his remarks on yesterday’s fourth quarter earnings call pointing to indicators that the company’s Revitalization Plan “is working.” The plan, which was unveiled in the fall of 2019, sought to cut and consolidate so that Molson Coors can invest in above premium and beyond beer, without having to sacrifice focus on the big brands, and ultimately grow the company’s top-line. “You may be wondering why I have such confidence