Fast-Growing Twisted Springs a Leak in the Northeast

Dear Client: For months now, it's been apparent that the top brand in hard tea, Twisted Tea, will see an unprecedented amount of competition next year from some strong brands. Some of the strongest franchises in "beer," including Voodoo Ranger and Monster's Beast franchise, are launching big national hard tea plays for '24.  We've previously covered how attempts to steal any major share from Twisted have been mediocre at best [see BBD 04-05-2023]. And indeed, YTD to 11/11/23 in NIQ