Sierra Nevada Vs. “The Vortex”

Dear Client: Sierra Nevada gathered its wholesalers at Mills River this week for a meeting staged as a James Bond mission briefing, code name "Operation 00 Sierra," down to a British-computer emcee, agent code names, and a closing "license to sell."  Under the tuxedos (and tee-tuxes) was a serious tone: Sierra sees ’27 as a do-or-die year for craft. Among the most newsworthy items we flagged at the meeting was the brand’s call to fight against “the vortex”; leverage a