Dry January Was Stronger This Year

Dear Client: Dry January was as robust as ever this year -- at least, according to Drizly, the leading e-commerce platform for bev alc.  Drizly Insights emailed to share some numbers supporting the theory that people are still abstaining from alcohol in January, as has been trend the last few years.  In fact, according to Drizly's numbers, February's accelerated sales jump over January trends suggests a higher "rebound" effect in 2020 than in 2019.   "In February, sales were up 19.94%