Bud Light NEXT Super Bowl Ad Early Read: Mixed

Dear Client: As Bud Light NEXT is Anheuser-Busch’s giant new bet for 2022, a key question is: How was its grand entrance—AKA, the Super Bowl ad? We'll certainly know more today. But early reads seem mixed.  Adweek ran a brief Twitter survey on the ad, asking: "What did you think of Bud Light Next's #SuperBowl ad?" Last we checked, 14.1% "loved it"; 29.4% "hated it"; and 56.5% said "meh."  Ad Age, meanwhile, gave it four out of five stars—“(or 1