Breakthru on New Market White Space, Breakthru Now and More

Dear Client: Part one of our talk with top three bev alc wholesaler, Breakthru Beverage Group, focused on their California opportunity, their hope for the on-premise in ’23, and some whet-your-whistle details on their fast-growing B2B platform, Breakthru Now [see BBD 03-07-2023]. Today we’ll pick up with that ordering platform, as they are a hot industry topic. Everyone from Southern Glazer’s Proof to Anheuser-Busch’s BEES now facilities online ordering between wholesalers and retailers. Breakthru is no exception: In fact, they