Boston Strikes Partnership With Beam for Truly Bottled Spirits and Sauza RTDs

Dear Client: Today, top craft brewer and hard seltzer powerhouse, the Boston Beer Co., broke news that they have formed a "long term, strategic partnership" with the third-largest premium liquor company, Beam Suntory, "to extend select iconic brands into some of the fastest-growing beverage alcohol segments." Which brands? The hottest ones, of course.  "Through this partnership," the companies "initially plan to launch products that bring the Sauza tequila brand further into ready-to-drink beverages (RTDs), and Truly Hard Seltzer into bottled