The Summer That Wasn’t 

World Cup and Promos Couldn't Save Off-Premise Beer Sales  Dear Client: The four weeks ending July 12 cover some of the fattest part of the beer selling season: Father's Day through the back half of the July 4th pull. And this year in particular, beer was expected to shine in the off-premise, what with the 250th and World Cup tailwinds.  The short answer: It didn't, at least not so far. The summer ain't over, but multi-outlet-plus-convenience cases fell 3%, dollars