Lester Sees “Structural” Shift to On-Premise

Dear Client: For a while now, NBWA chief economist Lester Jones has been making the case that consumers are increasingly choosing to consume beer away from home. And in presenting the latest YTD retailer purchase data from Fintech alongside Eric Kiser yesterday, Lester put an even finer point on that argument, describing it as a "structural shift" in consumer behavior. Yep, after a stretch in which nearly every industry read has pointed to the on-premise as the big winner thus