Is Stella Artois the New Heineken?

European imports are in the tank. In fact, IRI released all-channel scan data yesterday which shows that European imports are down 9% YTD to April 19. And the brand at the top of that category is Heineken, coming off a price increase, but down 11% in volume on a huge base. Brand Heineken has faced some considerable headwinds: A big price increase while Corona held pat, a weak dollar, a marketing program which has zigzagged, and perhaps most importantly, like