New Belgium Narrows The Plan, Broadens Its Ambition

Dear Client: You probably don’t see many distributor conventions quite like New Belgium’s. Then again, you don’t see many breweries doing what New Belgium is doing. It’s one of the few craft brewers to find continued success after being sold to a larger supplier. In fact, it’s one of the only big breweries growing nowadays, and certainly one of the only large crafts bucking the category’s decline. It has a fast-growing import in Kirin, a rock of a regional in