Here Comes Pabst Light

Dear Client: Having started shipping to retailers about a month ago, Pabst Light is now full-steam ahead going into the summer selling season.  Recall, Pabst CEO Paul Chibe told BBD a couple months back the company believes the 4.2% ABV beer is poised to be a “fantastic moment,” with drinkability that can appeal to younger consumers’ sensibilities [see BBD 02-17-2025].  Pabst Light is initially launching in 12 oz. and 16 oz. multipacks, and individual 25 oz. cans, with plans to