Does the Super Bowl Matter?

Dear Client:Amidst last week's startling news that PepsiCo would refrain, for the first time in 23 years, to advertise its beverage brands in the Super Bowl, marketers for big consumer brands are wondering if the largest TV venue of the year is still a good strategy fit. A-B is continuing its long tradition of buying ads in the big game, while Pepsi is throwing its Super Bowl ad dollars into digital media behind a social responsibility themed campaign called "Pepsi