“Challenger Brands” Go After A-B

Your editor once again dug his Green Bay Packers cap and prosthetic nose and quietly sneaked into Miller Brewing Co.'s distributor convention in New Orleans last week, and got a peak at Miller's slew of new ads and strategies. First, I observed that there are a lot of ads. Miller said that they will increase their marketing dollars for the summer selling season, and they'll need that extra spend just to get all the ads into rotation. Second, the ads