BeatBox Sets Another Record

Dear Client:  Few bev alc companies have had as banner a year as BeatBox. As of mid-year, they became the no. 1 selling RTD single in U.S. convenience by dollars. They’re up sky-high double digits, on top of last year’s triple-digit gains. And they seemed to be the thing to copy at NACS this year [see BBD 10/10/2024].  Now, they’re besting robust projections they made earlier in the year -- and hitting new highs for product launches.  Last week, the