A-B Supports Diageo Initiative

You don't read that headline every day, do you? In a bizarre case of what I'll call "hitchhike marketing," Anheuser-Busch is using a Diageo policy initiative in order to market one of its brands.Here's what happened. Back in February, Diageo placed a full page ad in USA Today in support of their Proposition 3-17, which would make St. Patrick's Day an officially recognized government holiday (which would help Guinness sales). The ad urges members of Congress to pass a law