A-B Bets Big on Mega Brands

Dear Client: In a forward-looking address at A-B's Sales and Marketing Meeting in Nashville yesterday, CEO Brendan Whitworth laid out the company's strategy to bolster its position as a leader in the beer industry, emphasizing increased investments in mega brands, lifestyle offerings, and as reported yesterday, the planned introduction of a new energy drink, Phorm Energy.  All in, distributors we spoke with were pleased with the more recent work A-B has done to rebound from 2023's issues, particularly with the