An Early Look at Boston’s New Loma Vida Tequila Soda

Dear Client: Friday night we were privy to the Loma Vista Tequila Soda launch party in Austin, the last in a handful of markets that the launch team hit last week.  Recall, the brand is Boston’s first tequila-based RTD. It’s starting life as a regional play, per Boston’s new-ish learn, iterate and scale (or not) approach.  Besides Austin, Loma Vista is now in Fort Collins, Colorado, (where Boston is with High Country Beverage) as well as Kansas via Boston’s statewide