All Eyes on Anheuser-Busch

Dear Client: On Monday we heard from a handful of wholesalers with a variety of thoughts around Molson Coors going 50-50 on expiring draft beer. One summed it up echoing Manhattan Beer exec (and former MC exec) Ed McBrien, “these guys could have told us to eat it. They are good partners and I’m glad they are sharing the burden no matter what it cost.”  Remember, MC and Boston Beer both have announced they are meeting wholesalers halfway on expiring