ALERT: MillerCoors Bows Out of NFL Sponsorship
A-B Rumored to Pick it Up

Dear Client:MillerCoors has decided not to renew the Coors Light sponsorship as the official beer of the NFL when the current deal expires after the 2010-11 season, MC just said in a memo to distribs. "The NFL is a great partner and we talked extensively with them about the future, but ultimately could not reach agreement about the value of the league sponsorship," said MillerCoors. In other words, it came down to price. MillerCoors will still have the sponsorship through