That’s It for Schlitz

Dear Client: One of America’s most storied beer brands is officially reaching the end of the road. Multiple reports out of Milwaukee indicate Pabst Brewing Co. is ending production of Schlitz. But before the lights go out completely, Wisconsin Brewing Co. is giving the brand one last run, per Milwaukee Journal Sentinel. That's an incredible end of a beer brand that was once the No. 1 beer in America, until an ill-advised reformulation and ad campaign derailed it in the