After Pushback, Molson Coors Makes “Kumbaya” Changes to NA Contracts

Dear Client:  With more distributors getting into non-alc products, despite the lasting sting from big energy brand departures, who left beer houses with nominal compensation, Molson Coors wants its wholesalers to know: They care. And so, having chewed it over with the NBWA, the company is amending the non-alc agreement they're offering distributors, in the wake of their growing stable of non-alc brands, from La Colombe RTD coffee drinks to probiotic seltzer, Huzzah and brands developed with LA Libations.  The