A Chat With Dolf

Dear Client:One of the greatest things about the beer business is that a guy like me, who doesn't have two nickels to rub together, can call up the CEO of Heineken USA and get him to speak to me for thirty minutes about their business. And you know what? Despite the challenge of European imports, brand Heineken is performing much better since the summer, Heineken Light has swung 14 points (Nielsen) since the Neal Patrick Harris ads, and of course