Hoppy, ‘Light’ and Belgian White are Craft’s Growers in Scans

Dear Client:Year to date (to March 19) IRI data just came out. Overall, in the largest off-premise channel set, craft is up 3.9% in dollars YTD, and 2.3% in volume, though the trends improved to 4.6% and 3.1% respectively for latest four weeks. Six of the top 12 craft brands (as defined by IRI of course) are down YTD in food, the segment's largest channel. Many of craft's megabrands, from Boston Lager to Sierra Pale, are still battling difficult trends,