Dear Client: Innovating in the hard tea space meant taking a hard look at consumer insights for up-and-coming RTD brand Jiant. It led them to a proposition that company brass says is new for the category: a yerba mate-based, tropical-inspired “Paradise Pack.” A “RISING” CONSUMER INTEREST IN YERBA MATE. The new mixed 12-pack contains four “resort-ready” flavors: Pineapple Lime, Tropical Mango, Paradise Punch and Guava Lemonade, all of which check in at 5% ABV and are made with yerba mate
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