Lagunitas Betting Big on “Gold Tooth” of Craft, Hazy Innovations

Dear Client: Lagunitas is betting big on its “golden” innovations in 2025.  Company brass – including new CEO Bernardo Spielmann – told a room full of distributors gathered at its annual “Dogpile” meeting held on campus in Petaluma, CA yesterday that its gaudy gold, terpene-infused, high-octane Hazicus Maximus innovation is the brewer’s no. 1 priority for 2025. Longtime brewmaster Jeremy Marshall compared the gold Hazicus can to a gold tooth. And head of Sales Peter Green and CMO Hannah Dray