Dear Client: Lagunitas Brewing Company’s new CEO Bernardo Spielmann has been at the helm for only a few weeks. Yet, the 20-year vet of parent co. Heineken (having most recently served as CMO of Heineken Panama), told CBD he plans to “dial up” marketing and storytelling at the company in an (ongoing) effort to regain consumer and industry trust. “I have the commercial background,” Bernardo said of working closely with CMO Hannah Dray and team, to “really dial that up”
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