Market of Opportunity: Idaho

Dear Client: Laughing Dog's Fred Colby sums it up: When you think of "beer" and "Idaho," some come up blank. There's this prejudice: "What do people in Idaho know about beer?" And yet it's in craft's stronghold of the Pac Northwest, land of 3o-40 share. But it stands in the shadows of Washington and Oregon when it comes to those metrics, and is just now catching up on stocking local players. In fact, Payette Brewing's Sheila Francis says it had