Brewers Tapping Untappd; Omni Trying at Craft

Dear Client: Of course, craft doesn't have big budgets to push through brews with national TV spots and large scale promos. The segment more has to skate to where the puck is. Part of that is tapping the wild and wooly social media world where tasting notes are exchanged and special releases are tracked. But how to guide the conversation online if you tier is slinging beer? A recent SXSW panel by the founders of Untappd provided a little insight.