Retailers Grok Hemp Beverage Opportunity

Dear Client:  Minnesota retailers shared some insights on how the hemp-derived d-9 beverage market is panning out in the off-premise at the recent Hemp Beverage Conference attended by BBD. Hemp store proprietor David Gonzalez of Hemp House and Mike Borgertpoepping, director of merchandising and procurement at Top Ten Liquors, touched on several topics we wanted to flag for BBD readers from what alcohol segment d-9 is pulling from to how retailers can merchandise d-9 to avoid consumer confusion. ON POSITIONING