Kyle Norrington on A-B’s Summer Plans, and their “Seed, Water, Grow” Approach

Dear Client: Last week, BBD chatted with Anheuser-Busch CCO Kyle Norrington about marketing plans for ’24 (yes, we will see more Bud Light Genie) as well as color on brand improvements.  But we also wanted to hear how Kyle was feeling about gearing up for the imminent summer selling season.   Kyle believes the system “really understands the strategy,” coming out of Samcom.  “The feeling around the Bud Light and the Michelob Ultra plans, which are obviously our two biggest brands