Yuengling Touching Eight Share in Missouri

Dear Client: We had heard Yuengling was experiencing some inventory struggles in its most recent expansion states – Kansas, Missouri and Oklahoma – which they’ve started to roll over the past month. But at least part of those inventory issues seems to be owed to a good thing: big-time demand. Indeed, as one Missouri wholesaler shared, “They were caught flat-footed on inventory and frankly, we all have been because they said the Missouri velocity was 40% higher than what they