A-B Leveraging Big Partnerships with The Wine Group, Margaritaville and More for ’21

Dear Client:  We got new A-B Beyond Beer marketing VP, Lana Buchanan, on the horn this week, hoping she’d already had an afternoon cocktail and would spill the beans on some of the promising new brand launches and partnerships (so many partnerships) that we’ve been hearing about.  She was ready to talk about some key launches that will hit early next year:  Two that leverage big, existing brands in the “sweet” flavored FMB space, and one new-to-world play in glass